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About Us

Sport Exchange Market is a pure invention—born from a genuine passion for sport.

It started with a simple but powerful question:
“What if you could own a share of your favourite team?”
And with that, a new way to express your fandom was imagined.

From there, we developed a one-of-a-kind algorithm that adjusts each team’s share value purely based on their real-life performance on the pitch. Nothing else.

You might ask:
“Is this betting? Is it trading? Is it a fantasy game?”
The answer is: it’s a bit of everything—and yet, none of it.
It’s something new. A fresh way to play. Reimagined.

Thank you for playing differently.

This is the core team

Sašo Belovski

Founder

  • PhD in Sports Marketing
  • FIFA Master in Humanities, Management and Law in Sport
  • 16+ years of business experience in Sports Management

Marek Divoký

Product Manager

Michal Mikyska

Head of Development

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